Advertising, Public Relations and Sales Manager

What the job involves

• Formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
• Directing the development of initiatives for new products, marketing and advertising campaigns
• Organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
• Directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
• Directing sales methods and arrangements by setting prices and credit arrangements

Key values of workers in Advertising, Public Relations and Sales Manager

• Achievement

  Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

• Relationships

  Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

• Independence

  Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

• Recognition

  Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

• Support

  Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Top skills required for workers in Advertising, Public Relations and Sales Manager

• Active Listening

  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking

  Talking to others to convey information effectively.

• Critical Thinking

  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

• Active Learning

  Understanding the implications of new information for both current and future problem-solving and decision-making.

• Social Perceptiveness

  Being aware of others' reactions and understanding why they react as they do.